More than just bedding
The thinking behind it
The idea behind NUS grew out of a wish to create bedding that was not only beautiful to look at, but also gentle on body and wellbeing. We dreamed of a material that combined the durability of cotton with the soft, health-related benefits of silk – a fabric that could protect skin and hair while also being allergy-friendly.
The more we talked about it, the clearer it became how many demands we actually had for bedding: it should be temperature-regulating, gentle on skin and hair, free from allergens, beautiful and comfortable.
At the same time, we wanted to be ambitious about production. Our bedding should be produced as locally as possible and with as little pollution as possible – because purity and care belong not only in the fabric, but in the whole production chain.
With NUS we have created the bedding we were missing ourselves, and given it a name that says what it is about.
The name NUS
A “nus” is a small, quiet gesture in Danish. A hand across the cheek, a moment of comfort. It is often the small moments in everyday life that matter most.
That is how NUS should feel: something that takes care of you every night. We have put the same care into how NUS is made.
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From tree to bed
We want you to know what you sleep in and where it comes from. Here is the journey in six steps. We chose every single one of them ourselves, and that is what the NUS mark in the middle stands for.
- TreeIt all begins in the forest. Our bedding is made from wood from forests where no more is ever felled than the forest itself can regrow.
- FibreThe wood is turned into a soft pulp that is pressed through fine nozzles and becomes long, smooth threads.
- FabricThe threads are woven into a fabric that feels cool and silky against the skin, smooth on the hair, and dry and comfortable at night.
- SewingThe fabric is sent to Ikast, where it is sewn in small batches. The sewing machines run on solar power, offcuts go on to be recycled, and everything is sewn by people who have time to do it properly.
- BoxThe finished bedding is placed in an olive-grey box with a soft magnetic click. It is worth keeping and using again.
- BedWe pack every set by hand in Frederiksberg and send it straight to your home. From there, your bedding takes care of you while you sleep.